1. Understand your target audience

2. Design your website with patients (and patient portals) in mind

3. Invest in healthcare SEO

4. Don’t forget about paid ads

5. Get social with social media marketing

6. Create videos to connect with patients

7. Establish an email marketing plan

8. Increase your patient reviews

9. Track the right data

10. Be creative. Funny, honest and authentic sells.

Karen Haberberg is a published author and portrait photographer specializing in Heatlhcare, photographer. Check out her work at karenhaberberg.com